Born from the rugged terrain of the UAE and built for those who take life head-on, our outdoor product collection was created with a clear purpose: to offer high-quality, authentic, and durable ripstop and canvas products that can keep up with the grit of everyday life, without compromising on style.

Whether you're navigating long drives to work, spending weekends outdoors, or simply living life at full throttle, our products are designed to go the distance. Made from materials that can withstand the harsh environment of the middle east, our products are as tough as they are timeless, crafted for comfort, functionality, and with style that speaks louder than trends.

We were inspired by the everyday hero, the hard worker, the explorer, the doer - who deserves products that work just as hard. And because finding the perfect gift for men is often a challenge, we set out to make that easier. These products are more than just practical; they’re personal. They’re built to be gifted, used, and appreciated, by men and women alike and anyone who values craftsmanship and character.

This is gear with purpose. Stylish enough to turn heads, strong enough to last. Created for those who live life on their terms.

Richard-John

Founder